New VCW study: Trends, opportunities and challenges for pharmacies

General information 13.03.2026


VCW AG presents its new study, ‘Trends, opportunities and challenges – How pharmacies can successfully position themselves in a changing healthcare market.’

The analysis highlights the key developments shaping the pharmacy market today and in the future. It identifies the opportunities arising from changing patient behaviour, increasing digitalisation and new care models – and the strategic decisions pharmacies must make to achieve long-term success.

The study (available in German only) offers sound guidance for decision-makers who wish to position their pharmacy for the future.

We hope you find this an informative read and thank you very much for your interest.

Manuel Georgis

Division Manager Pharmacy